Your Business Blog
The first thing people think of when they look at our Employee Ambassador blog is – where is all the blog stuff?
While a client’s blog can have as many things as they want in the side bar, a business blog should have only things that are focused on the outcome that you want.
That means navigation is secondary to signing up for a newsletter or requestion a demo.
This is not because you are tricking someone. It is because from a business perspective, it is only worth doing if it makes you money. And the busier your business blog is (covered in links and such) the less likely people will do what you want.
Also, Employee Ambassador blogs are a blog seo strategy, not a warm and fuzzy place to try to build an audience. We certainly respect the warm and fuzzy blogs, but that is a different strategy, and works best when one person has one or more hours to write every day.
