Why Employees Blog?

Your employees may be blogging right now.  Why do Employees Blog?

First, blogging is enjoyable to people once they get into the habit.  It gives them a voice to the world and is an outlet for their frustration, enthusiasm and opinions.  If your employees are blogging on their own, maybe even using a fake name so they do not get into any trouble, then you could have a real problem on your hands.

If you have Employee Blogging in  a controlled environment, then you are going to have employees that feel energized and listed to – and more appreciative of their job.  And you will have control over what is actually released to the public.

Of course, the Employee Ambassadors solution does not prevent an employee from setting up a free blog someplace, but it does help them feel better about the company they work for and makes them more skilled at producing beneficial content.