Online Advertising Strategy
Is Employee Ambassador a blog or an online advertising strategy?
While it is a blog engine that drives the employee ambassador system, it is actually on online advertising strategy.
If you were to go to Google and pay for adwords, your ad would show up on the right and you could pay per click.
With Employee Ambassador, we help you target free search engine ranking on the left. This has more credibility in the eyes of a searcher and gets more clicks. Then when people click on your site, your ad offer appears on the right of your page.
Your offer could be a free white paper download, a product you are selling or any other type of conversion you want to design. They key is that Employee Ambassador gets your targeted audience to the site in a highly credible way and then you are advertising in the side.
While traffic is not always high, it is targeted. This means your visitors are far more likely to click on your offer because they are interested in what you have to say and what you are advertising.
