Measuring Blog ROI

Blogging ROI can be measured in many ways.

Many individuals that blog measure the blogging ROI by looking at the opportunities the blog brings them.

They may receive speaking opportunities, chances to co-author books, interviews, invitations to events, write books themselves, have their work published elsewhere and many other things.  For individuals, this is very gratifying.

However, when a business decides to blog it cannot expect the same kind of return.  Maybe if it is just the CEO blog, but not if it is a group blogging activity.

The good news is that group business blogging is a fantastic internet marketing strategy for any business.  That is because blogs can produce great, targeted customers and leads.  Blogging SEO is the best way to help people find you and if you structure your blog with conversion in mind, your blog will have a great roi that can be meausred, because it generated concrete sales leads.

A good, optimized blog crm will produce great results, and each individual employee in your organization will not have to write a lot, but as a group they will be doing a great job.