Employee Blogging

Creating a Blog is easy.  There are plenty of free blog opportunities all over the web and you do not need to know an ounce of technical knowledge to set them up.  You might be surprised that I believe they can be very effective.  They often have 80% or more of the power that Employee Ambassador brings to the table.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.