A frequent mistake people make is starting a blog about blogging, social media or Internet Marketing.

Here are 7 reasons you do not start a general marketing blog.

1. A general marketing blog does not solve a specific problem.
2. There is too much competition for broad marketing blogs
3. Broad marketing has little appeal and is watered down.
4. To stay relevant in Internet Marketing  is a full time job.
5. There is too much competition in this space.
6. Clients do not care about marketing – they are looking for people to do the marketing for them, not talk broadly about the topic.
7. Niche topics get much better traffic – broad topics like general marketing just do not perform well.

There are always exceptions to this rule. of course.  Chris Brogan is great.

The best thing you can do from a business perspective is to focus on your high-value niche blog strategy and use it to generate leads by targeting a great set of keywords