Click Fraud

A blogging strategy like Employee Ambassador is very valuable because it is a flat fee and creates organic search engine listings and traffic.

Is it easier to do Google Adwords or a similar strategy?  Sure.

But not if you want to do it right and within a reasonable budget.

See this article on Click Fraud.

I had one client report to me that his online advertising produced mostly job applicant (he was not hiring) and people with business opportunities.

Factor together Click Fraud and the difficulty of targeting your audience, and do you really want to pay per click?

The truth is, it can work but it takes a lot of work to research keywords, manage your adword campaign and build different landing pages for each keyword (that is what the experts recommend as maximizing your customer acquisition.)

Wow.  That makes a blogging strategy like Employee Ambassador, where you just have to post your thoughts a few times a month seem really much easier and cheaper.  Plus, organic search engine listings will get more clicks and have higher credibility.