Word of Mouth and Blogs

Word of Mouth Marketing is one of those really hot areas that has been growing like wildfire.

The growth of Word of Mouth seems to be considering with the growth of social media.

The reason is simple.  Social media gives marketers a way to estimate the word of mouth that is taking place about a topic, product or brand.  Blogging is a big part of how word of mouth is measured.

This makes sense because not only does a blog give the author a voice, but comments on blogs give the author’s audience a way to respond to the author’s blog posts.

Sure, there are a lot of other social media marketing tools that you can use too.  However, blogging is your home base.  It is the core of your online persona and it is the place you like back to from the other social media tools.  And if you have built a good business blog with clear business goals, it is where people buy from you, request more information or download your free white paper.