New Business Blog

If you are going to start blogging and you are setting up a new business blog, here are 10 tips.

1. Don’t think about what a blog should be.  Think about what you want your blog to achieve for your small business.
2. Blogs are just CMS websites (Content Management Systems) – don’t be intimidated.
3. There is no absolute right or wrong.  You can write a combination of short, long and medium blog posts.
4. Use images, but if you do not have time, just put up the text.
5. Post less more frequently, not a lot only occasionally.
6. Add Google Analytics right away so you can watch your progress.
7. Don’t clutter your business blog
8. Don’t drive people off of your business blog with too many external links
9. Don’t make people search all over your new business blog for your contact information.
10. Link to your business blog from outside resources to get it a better reputation.

Small Business Blog

The purpose of blogging, especially for a small business blog, is to create either sales or leads.

Customer Acquisition is possible with a small business blog, but you have to be building a tool for customer acquisition, not a fun blog.  That means you set up your blog to focus on the fundamentals.

1. Your Blog Generates Search Engine Traffic
2. Your Business Blog has a clear purpose and call to action.
3. Your blog is updated regularly so it ranks higher and generates more traffic.
4. Your business blogging purpose is focused on customer acquisition, not having a blog because you heard it is cool.

A successful small business blog is primarily about knowing why you are blogging before you start blogging.

Working with Employee Ambassador can help with this because we only focus on business blogs and employee blog writing to generate qualified leads that want what you have to sell.