Here is a list of purposes for blogging

1. Sales and Lead Generation
2. Brand Awareness
3. Search Engine Results
4. Brand Protection
5. Writing Practice
6. Personal Branding
7. Get Feedback from Customers
8. Let people know how your kittens are doing
9. Email List Building
10. Publish product development news
11. Connect with affiliates
12. Anchor your other social media marketing activities

The purpose of blogging is as diverse as the people that write blogs.

But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

1. Blogs are the home base that your social media marketing efforts point back to.  And a business blog set up as an Employee Brand Embassador blog is going to convert more of your effort into sales leads.
2. Blogs are where your thoughts begin.  You can automate twitter, automate facebook, automate tumblr and automate many other things when you have good content being produced in a blog that has an rss feed.
3. Search Engine Results – Blogs are far better at getting high search engine ranking and converting those organic visitors to prospects.
4. Your Business Blog is the focus of the links from other social media outlets.  This linking improves the blog ranking.
5. Your business blogging is where people that really want to get to know you beyond the social media profile can read about you and what you know about your industry.

Blogs are the hub of your social media marketing.

The growth of Word of Mouth seems to be considering with the growth of social media.

The reason is simple.  Social media gives marketers a way to estimate the word of mouth that is taking place about a topic, product or brand.  Blogging is a big part of how word of mouth is measured.

This makes sense because not only does a blog give the author a voice, but comments on blogs give the author’s audience a way to respond to the author’s blog posts.

Sure, there are a lot of other social media marketing tools that you can use too.  However, blogging is your home base.  It is the core of your online persona and it is the place you like back to from the other social media tools.  And if you have built a good business blog with clear business goals, it is where people buy from you, request more information or download your free white paper.