Your Purpose of Blogging

There is not just one purpose of blogging.  There are many purposes, but you should pick your one main purpose of blogging so that you can best measure your results.

Here is a list of purposes for blogging

1. Sales and Lead Generation
2. Brand Awareness
3. Search Engine Results
4. Brand Protection
5. Writing Practice
6. Personal Branding
7. Get Feedback from Customers
8. Let people know how your kittens are doing
9. Email List Building
10. Publish product development news
11. Connect with affiliates
12. Anchor your other social media marketing activities

The purpose of blogging is as diverse as the people that write blogs.

Business Blog for Customer Acquisition

Can you use a business blog for customer acquisition?

Certainly you can, but you will be more successful if your blog is set up having customer acquisition as the primary blog goal.  The purpose of blogging is not to create a blog.  It is to achieve your goals via the web.

Sure, the purpose of blogging for some people is to use it as a networking and social media.  However, there is not a rule someplace that says that is the only way to use it.

Take email for example.  Email was initially used to send people messages.  Then people started using email for marketing.  Now email is one of the most cost effective ways to do sales.

The biggest challenge to email is to build a hot list of emails of people that want to hear from you.  That is where the business blog comes in.  Customer Acquisition starts with someone opting into your email system if they do not directly buy from you or request a demo.

Your business blog just needs to be set up with purpose.  Is the purpose list building?  Lead Generation? Direct Web Sales?

That is why our system only adds essential internal links and clear calls to action.  It is simple and it is focused only on Customer Acquisition via great search engine optimization.

Small Business Blog

The purpose of blogging, especially for a small business blog, is to create either sales or leads.

Customer Acquisition is possible with a small business blog, but you have to be building a tool for customer acquisition, not a fun blog.  That means you set up your blog to focus on the fundamentals.

1. Your Blog Generates Search Engine Traffic
2. Your Business Blog has a clear purpose and call to action.
3. Your blog is updated regularly so it ranks higher and generates more traffic.
4. Your business blogging purpose is focused on customer acquisition, not having a blog because you heard it is cool.

A successful small business blog is primarily about knowing why you are blogging before you start blogging.

Working with Employee Ambassador can help with this because we only focus on business blogs and employee blog writing to generate qualified leads that want what you have to sell.