Brand Ambassador Blog » Personal Brand http://businessblog.employeeambassador.com Business Blogging Mon, 06 Sep 2010 17:00:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Your Purpose of Blogging http://businessblog.employeeambassador.com/your-purpose-of-blogging-180.htm http://businessblog.employeeambassador.com/your-purpose-of-blogging-180.htm#comments Tue, 17 Feb 2009 05:25:08 +0000 Ron McDaniel http://businessblog.employeeambassador.com/?p=180 There is not just one purpose of blogging.  There are many purposes, but you should pick your one main purpose of blogging so that you can best measure your results.

Here is a list of purposes for blogging

  1. Sales and Lead Generation
  2. Brand Awareness
  3. Search Engine Results
  4. Brand Protection
  5. Writing Practice
  6. Personal Branding
  7. Get Feedback from Customers
  8. Let people know how your kittens are doing
  9. Email List Building
  10. Publish product development news
  11. Connect with affiliates
  12. Anchor your other social media marketing activities

The purpose of blogging is as diverse as the people that write blogs.

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