But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

Is it easier to do Google Adwords or a similar strategy?  Sure.

But not if you want to do it right and within a reasonable budget.

See this article on Click Fraud.

I had one client report to me that his online advertising produced mostly job applicant (he was not hiring) and people with business opportunities.

Factor together Click Fraud and the difficulty of targeting your audience, and do you really want to pay per click?

The truth is, it can work but it takes a lot of work to research keywords, manage your adword campaign and build different landing pages for each keyword (that is what the experts recommend as maximizing your customer acquisition.)

Wow.  That makes a blogging strategy like Employee Ambassador, where you just have to post your thoughts a few times a month seem really much easier and cheaper.  Plus, organic search engine listings will get more clicks and have higher credibility.

A frequent mistake people make is starting a blog about blogging, social media or Internet Marketing.

Here are 7 reasons you do not start a general marketing blog.

1. A general marketing blog does not solve a specific problem.
2. There is too much competition for broad marketing blogs
3. Broad marketing has little appeal and is watered down.
4. To stay relevant in Internet Marketing  is a full time job.
5. There is too much competition in this space.
6. Clients do not care about marketing – they are looking for people to do the marketing for them, not talk broadly about the topic.
7. Niche topics get much better traffic – broad topics like general marketing just do not perform well.

There are always exceptions to this rule. of course.  Chris Brogan is great.

The best thing you can do from a business perspective is to focus on your high-value niche blog strategy and use it to generate leads by targeting a great set of keywords

However, there are challenges to having your employees write a blog for the company.

Here are some things to think about as you craft your company blog strategy.

1. How much time can employees spend writing?  Only on their own time?
2. Which employees will be asked to write?
3. Who will approve the writing and post it?
4. What are your policies.  Minimum monthly posts?  Maximum?
5. What do you do if someone has frequent typos?
6. How do you keep your staff motivated?

Don’t let these issues stop you.  Simply make sure you plan for the issues when you are thinking about how to approach jump starting your staff to write your corporate blog.

Many individuals that blog measure the blogging ROI by looking at the opportunities the blog brings them.

They may receive speaking opportunities, chances to co-author books, interviews, invitations to events, write books themselves, have their work published elsewhere and many other things.  For individuals, this is very gratifying.

However, when a business decides to blog it cannot expect the same kind of return.  Maybe if it is just the CEO blog, but not if it is a group blogging activity.

The good news is that group business blogging is a fantastic internet marketing strategy for any business.  That is because blogs can produce great, targeted customers and leads.  Blogging SEO is the best way to help people find you and if you structure your blog with conversion in mind, your blog will have a great roi that can be meausred, because it generated concrete sales leads.

A good, optimized blog crm will produce great results, and each individual employee in your organization will not have to write a lot, but as a group they will be doing a great job.