Employee Ambassador and Buzzoodle

Employee Ambassador is designed to help groups of employees blog and then optimize that blog posts into lead conversion engines.

Within a short while of launching Employee Ambassador, it became obvious to us that the Employee Ambassador branding was focused on the wrong thing.  Online Lead Generation with Blogs is more important than the issue around who writes.

Now we have refocused our branding and product.  Buzzoodle has become the online lead generation with blogs solution that people are looking for.

We are still very passionate about working with clients that want to use employees as Brand Ambassadors, and this software is still excellent for achieving that.  We also intend to continue these blogs and topics, but if you buy our online lead generation product you will be working with Buzzoodle directly.

Why Employees Blog?

Your employees may be blogging right now.  Why do Employees Blog?

First, blogging is enjoyable to people once they get into the habit.  It gives them a voice to the world and is an outlet for their frustration, enthusiasm and opinions.  If your employees are blogging on their own, maybe even using a fake name so they do not get into any trouble, then you could have a real problem on your hands.

If you have Employee Blogging in  a controlled environment, then you are going to have employees that feel energized and listed to – and more appreciative of their job.  And you will have control over what is actually released to the public.

Of course, the Employee Ambassadors solution does not prevent an employee from setting up a free blog someplace, but it does help them feel better about the company they work for and makes them more skilled at producing beneficial content.

What is Brand Ambassador?

If you are asking yourself the question, “What is a Brand Ambassador” you are in the right place.

A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.

The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand.

What is the difference between a PR Agency and a Brand Ambassador?

A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well.

A Good Brand Ambassador

To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month.  A small business is best served by the owner being the brand ambassador.

The Employee Brand Ambassador

The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness.  This has become easier to do in the last few years with the rise of social media and employee blogs.

Employee blogging can significantly impact the visibility of the company.  We build the Employee Ambassador program to make it easy for employees blogs to be set up and monitored.  Each time and employee blogs, the blog post gets reviewed and then published to their own blog, as well as the proper conversion centers which are keyword specific blogs.

The development focus is simplicity.  A title and a couple of paragraphs is all you need to fill in to post your blog post.  And your corporate blog will rank higher in search with the blog search optimization that happens behind the scenes.

If you are interested in Employee Blogging, request a demo.  You can build a team of Brand Ambassadors in no time.

Employee Blogging

Creating a Blog is easy.  There are plenty of free blog opportunities all over the web and you do not need to know an ounce of technical knowledge to set them up.  You might be surprised that I believe they can be very effective.  They often have 80% or more of the power that Employee Ambassador brings to the table.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.