Employee Blogging

How an employer reacts to employee blogging can have a huge effect on future business.

For example, an employer could react in a negative way and discourage employee blogs.  This would hurt the long term visibility of the company.

Or an employer might simply not care about employee blogging.  This will make the company more visible, but has big risks to the employer because it is more difficult to monitor what employees are blogging about and the employer has no way to modify this content.

The third option is to use a group blogging tool like Employee Ambassador and encourage employee blogging in a controlled environment that has a clear business outcome.

Employee Blog Strategy

Brand Ambassador Jobs can often be summed up as employee blogging and social media monitoring.

Employee Blogs are a great strategy for any business to grow its online footprint.

More information on the web means more people find you.

You could hire writers to produce the information or you can use employee bloggers.

Your employee blog strategy should consider the following:

• Only allow blogging for employees that have computer access – you do not want to require employees to go to the public library and blog for you.
• Monitor employee blogs for quality, appropriateness and frequency.
• Give people the option to opt into the program, then reward employees that make an effort and produce good content for you.
• Hold contests to get everyone to think about things they can write.
• Have an annual Academy Awards ceremony for your employee bloggers.
  • Best Employee Blog Post Award
  • Most Popular Employee Blog Post Award
  • Most Employee Blog Posts Award
  • Most Comments on an Employee Blog Post Award
  • Highest Number of Weeks with New Post Award

These are just some ideas for you to consider in your employee blog strategy.

What is Brand Ambassador?

If you are asking yourself the question, “What is a Brand Ambassador” you are in the right place.

A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.

The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand.

What is the difference between a PR Agency and a Brand Ambassador?

A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well.

A Good Brand Ambassador

To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month.  A small business is best served by the owner being the brand ambassador.

The Employee Brand Ambassador

The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness.  This has become easier to do in the last few years with the rise of social media and employee blogs.

Employee blogging can significantly impact the visibility of the company.  We build the Employee Ambassador program to make it easy for employees blogs to be set up and monitored.  Each time and employee blogs, the blog post gets reviewed and then published to their own blog, as well as the proper conversion centers which are keyword specific blogs.

The development focus is simplicity.  A title and a couple of paragraphs is all you need to fill in to post your blog post.  And your corporate blog will rank higher in search with the blog search optimization that happens behind the scenes.

If you are interested in Employee Blogging, build a lead generation blog.  You can build a team of Brand Ambassadors that generate leads in no time.

Employee Blogging

Creating a Blog is easy.  There are plenty of free blog opportunities all over the web and you do not need to know an ounce of technical knowledge to set them up.  You might be surprised that I believe they can be very effective.  They often have 80% or more of the power that Employee Ambassador brings to the table.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.