Brand Ambassador Results

Brand Ambassador Jobs are a fairly new concept.  And if you are lucky enough to have a job as a brand ambassador, you really have to focus on measurable, reportable ROI on your job position.

That means documenting the things you are doing well, writing up great reports that highlight your success and lastly it is great if you have an independent system that will clearly show how at least part of your efforts are paying off in unbiased metrics.

Welcome to  Employee Brand Ambassador

Our company helps you utilize a blog matrix to target people with particular interests on the  web and turn them into leads.  And it all happens via quick articles written by key employees, brand ambassadors and anyone else you invite.  The reports you get back show your progress on targeted search engine ranking and traffic.

Why is this important to your Brand Ambassador Job?

1. If a company cannot point to numbers that say it is working, they could cut the ambassador job at some point.
2. Your own sanity – Sometime chatting all day on twitter seems like a waste to time – and a lot of it probably is.  Do something that has clear goals and measurable results so you can improve the position.
3. Success – When you show numbers that say things are going up and getting a blog ROI, you are going to be a hero and make your boss look like a hero.
4. Low Risk – High Reward Social Media Strategy – Reasonable pricing for Employee Ambassador makes it easy to get in with minimal risk, and with a simple month to month commitment, you are free to cancel any time.  If it does not work, you should cancel it.

Brand Ambassador Jobs are easy and fun to do if you love the brand.  But they are hard to measure and attach dollars to.  Find a way to do it, or any downturn in the company could result in the end of the Brand Ambassador.

Corporate Blogging

Corporate Blogging is not something you decide to do or not do.  Your corporation, assuming you have a larger staff,  is blogging right now.

The question is:  Does your corporation want to set up a business blog that gets a strong business ROI?  Or do you just want to leave your employees out there blogging privately, not knowing what they can say or not say, and hope for the best.

Using Employee Ambassador is your top way to enter social media.  It gives your employees a home.  It gives their effort a clear business ROI by focusing the side bar on custom acquisition.  And it also lets you monitor what your employees are saying in the blog.

If you are thinking about starting a corporate blog, start a blog with people that have been doing it for years and have it down to a science that produces measurable results.  You can request a demo here.

Content Management for Lead Generation

How does a Conent Management System effect your customer acquisition?

Simple.

A Content Management System, such as a blog, can should be able to be optimized for small business to produce daily leads.  Don’t confuse your normal webpage, which is probably more of an online brochure.  You can use a content management system to produce more content faster – and a good content management system will automatically optimize the content for search engine optimization and for lead generation.

In that way, a blogging system such as Employee Ambassador helps you with your client acquisition and sales.

When you are comparing content management systems, here are some things you want to make sure they have.

1. Automated Search Engine Optimization, including mod rewrite for friendly and optimized urls.
2. Super easy publishing.
3. Grids of data – we use a matrix of virtual blogs to create a grid of information.  Each node in the grid targets one particular keyword target.
4. Platform History – Is your system built on a platform that can expand with the times?  Any custom system has the danger of falling behind on the technical front.  That is why we choose to build our customized platform on the Wordpress Engine.  If a new technology comes out, we can quickly adapt.

Lead Generation with a Content Management System is all about targeting, the offer you make to visitors, fresh content and the focus of the site.  With only these few variables, you can quickly get an idea of how the effort is doing for you and make adjustments.

Brand Ambassador Jobs

It should come as no surprise that we believe every employee should be a Brand Ambassador.

But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

Social Media Marketing

How does a blog, especially a business blog like Employee Ambassador, help your Social Media Marketing?

1. Blogs are the home base that your social media marketing efforts point back to.  And a business blog set up as an Employee Brand Embassador blog is going to convert more of your effort into sales leads.
2. Blogs are where your thoughts begin.  You can automate twitter, automate facebook, automate tumblr and automate many other things when you have good content being produced in a blog that has an rss feed.
3. Search Engine Results – Blogs are far better at getting high search engine ranking and converting those organic visitors to prospects.
4. Your Business Blog is the focus of the links from other social media outlets.  This linking improves the blog ranking.
5. Your business blogging is where people that really want to get to know you beyond the social media profile can read about you and what you know about your industry.

Blogs are the hub of your social media marketing.

Click Fraud

A blogging strategy like Employee Ambassador is very valuable because it is a flat fee and creates organic search engine listings and traffic.

Is it easier to do Google Adwords or a similar strategy?  Sure.

But not if you want to do it right and within a reasonable budget.

See this article on Click Fraud.

I had one client report to me that his online advertising produced mostly job applicant (he was not hiring) and people with business opportunities.

Factor together Click Fraud and the difficulty of targeting your audience, and do you really want to pay per click?

The truth is, it can work but it takes a lot of work to research keywords, manage your adword campaign and build different landing pages for each keyword (that is what the experts recommend as maximizing your customer acquisition.)

Wow.  That makes a blogging strategy like Employee Ambassador, where you just have to post your thoughts a few times a month seem really much easier and cheaper.  Plus, organic search engine listings will get more clicks and have higher credibility.

Old Media Marketing

It is popular to talk about social media, brand ambassadors and Web 2.0. But does that mean the traditional marketing has stopped working?

No.  Actually it means that there are more ways to reach people and you have more options that all may be less effective than in the past when there were less options  with more people condensed into fewer communication channels.

Here are some traditional marketing techniques that still work.

1. Press Release – When it used to be really read by the press, it was appropriate to call it a press release.  Now I would call it a news broadcast.  I do not believe a press release will usually find any major writers but I do think that you are going to get some good exposure and good back links to your business blog or website.  If you focus on a niche or use the more expensive press release services you may still hit some great media outlets.
2. Email Marketing – Way more attention seems to be given to social media than email marketing.  However, email marketing will still generate a lot more money for you when done right.  It is an essential part of your marketing and if you bought the whole Email is Dead line, you jumped in the wrong bandwagon.  I make most of my money from email and Search Engine Optimization from blogs.
3. SEO – Search Engine Optimization is not the new hot thing, but if there is one area that is actually using social media well, it is the people that get how SEO and Social Media are linked together.  The key with SEO is that if you are in a tight target niche with little competition, you can probably pay for a one time project and reap the rewards for a long time.  Blogs make it easy.  If you are in an even slightly competitive market, you need someone that goes to war on your behalf every month to increase ranking and get more pages indexed.  Or you can just use Employee Ambassador and your staff just does some light writing and the whole thing is automatically targeted to keyword conquest.
4. Old Websites – Do you have one of those old websites sitting around that looks like late 90’s and does date back to then?  Don’t touch it without talking to a web professional!  The age of your website is valuable and the page urls should not be changed unless you have someone that can look at your search ranking first.  I updated one of these old sites after some research and got fantastic results within 3 days – I am talking #1 rankings where a lot of other people were fighting for it.  These old sites have great credibility in the eyes of search engines and can be ignited by a good search engine specialist.
5. Directories – Things like directories seem out of date, but getting listed in a good directory still gives you a valuable back-link and can generate a steady (if not big) stream of website or blog traffic.  Some of my favorite are technorati and blogcatalog – but the older directories are still effective if you get into them too.
6. Link Exchanges – These things have a bad name, and anything that automates the process I would stay away from.  However, doing an occasional link exchange with someone else in your industry will help – not hurt – your website.  If link exchanges  hurt websites, most blogs with blog rolls would be thrown out of Google long ago since they often link to one other.  This is one of those things that still works, you just have to be smart about it.
7. Word of Mouth – The oldest of the traditional marketing is the new hot marketing.  Finding ways to get people to talk about you are the best way of cutting through the noise.  But it may just not work for you – you really have to be differentiated.

Most things will still work with good execution and message.  Just be realistic about how people’s attention has scattered.  You need to scatter your message where your niche market is to make sure they can find you.  Especially when they are looking in Google, which is where Employee Ambassador comes in.

MLM Marketing with Blogs

Blogging is a very effective way to do customer acquisition for an MLM.

The key is to write regularly and have as few of options as possible to click around on.

Instead, write regularly and have a free ebook on how to sell your MLM product – or how to grow your team, etc.

That generates leads, which then go into an auto responder series talking about the importance of joining the best team, your team.

And if you keep writing and you target the search engines with your best keywords, you will find that you are the authority on the product and people want to join a team that is obviously (according to Google) the best.

A new client pointed out to me also that a team could pool the cost of one Employee Ambassador blog and all contribute to it.  Each one could put their own links in their profile and in their articles, and as a group they would build an authority site that really gets great search results.

Good idea and makes perfect sense to me.

Employee as Brand Ambassador

Your brand ambassador program must include at least some employees.  Employee Ambassador Programs create more brand ambassadors and have a lower cost.

While it is popular to think a Brand Ambassadors as flying around the country speaking and talking about the brand, it is certainly not the norm.  Being a good brand ambassador just takes a willingness on the part of the employee to support the brand and business.

That is why the Employee Ambassador program focuses on a very narrow goal.  By enpowering brand ambassadors to blog in a blog matrix that targets search engine results, you can get more from your existing workforce, produce more steady leads and sales and build a resource that will benefit you for the long term.

Here are some reasons you want an employee as brand ambassador:

1. The employee ambassador know what makes the company great.
2. The employee brand ambassador knows that it effects his or her job.
3. The business brand ambassador hears stories of how the company helps the customers and can repeat these.
4. The business can run contests for best brand ambassador, and they are not only getting better marketing results, but also boosting morale.
5. An Employee as a Brand Ambassador works for you.  So they do not say yes then forget about the business.  They are there every day and will stay more top of mind about it.
6. Using the Employee Ambassador system actually helps you build content that will be producing results for the business even after the employee brand ambassador has left the organization.

These are just some of the great business blogging outcomes if you integrate employees as brand ambassadors.

Your Business Blog

The first thing people think of when they look at our Employee Ambassador blog is – where is all the blog stuff?

While a client’s blog can have as many things as they want in the side bar, a business blog should have only things that are focused on the outcome that you want.

That means navigation is secondary to signing up for a newsletter or requestion a demo.

This is not because you are tricking someone.  It is because from a business perspective, it is only worth doing if it makes you money.  And the busier your business blog is (covered in links and such) the less likely people will do what you want.

Also, Employee Ambassador blogs are a blog seo strategy, not a warm and fuzzy place to try to build an audience.  We certainly respect the warm and fuzzy blogs, but that is a different strategy, and works best when one person has one or more hours to write every day.