What is the outcome you need? Are you currently a lot more concerned about having a large company to help you? Are you comfortable working with specialists or offsite people to create your business blog? Is search engine results positioning or connections a lot more crucial to you?

Ultimately, I feel that the very best business blog software to pick is Wordpress for a lot of reasons.

1. Marketplace Standard Blogging Program – Items do not grow to be an industry standard by accident. Wordpress is excellent application, gets excellent commercial benefits and is backed by a massive open source community.

2. Mobility – When you use a marketing consultant to build your Wordpress business blog, you’ll not be hitched to stay with them forever. You can easily switch Wordpress blogs from web host to web host. Custom made blog programs make you stay with a single merchant.

3. Flexibility – Of course not all Wordpress plugins and Wordpress themes are similarly tested and professional, however right now there is a huge range of feasible tools you could work with to perform exactly what you need using your own business blogging software.

4. Functionality – The majority of Search engine optimization Specialists acknowledge that Wordpress will get great ranking benefits with simply minor modification. Precisely why might you pay for corporate blog software when there is more effective cost-free business blogging software offered?

Obviously, there are ways to improve the performance of your business blogging software. It is possible to enhance your call to action with a free Wordpress lead generation theme and you are able to join a corporate blog lead generation process to enhance niche targeting, lead generation and enterprise blog composing efforts.

There are plenty of things to take into account whenever you are purchasing corporate blog software. Why not start off using the open source enterprise blogging software and after that spend money on totally different software later in case you decide the open source lead generation method isn’t for you?

Finding the most bells and whistles in a business blogging software solution will probably only confuse the issue around your goal.

There are only a few Business Blogging goals worth considering.

1. Sales – Business Blogging Software in the hands of a good writer or group of writers can actually directly result in sales for some kinds of products.
2. Leads – Lead Generation with Blogs is very possible if you know how to customize blogging software to be a lead generation engine.
3. Relationships – If your goal is to create a better relationship between your business and your customers, business blogging is an important part.
4. SEO – Business Blogs enhance search engine results and generate more traffic to your main website.
5. Expertise – If you want to position your C level executives as industry experts, a business blog along with speaking and webinars is essential.

The hard thing here is you cannot just say yes.

Instead, you must pick one as your primary goal.  If you try to do all five business blogging goals, you will fail.

That does not mean that all these things cannot happen – but by focusing on one as the primary goal you are going to drastically change the Corporate Blogging Software you choose.

For example, building an expert blog is much more like building an typical blog.  You really do not need custom business blogging software to set up an expert blog.  However, if you want to generate sales, leads and get SEO results you need to work with someone that understands how these things happen and have a custom business blogging solution that meets your needs.  These people usually understand SEO, Affiliate Sales and Squeeze pages so that you can combine these strategies and get the business blogging results you want.  And it will usually get a great ROI over time.

1. Write Blog Posts – Blog ROI is great because blog posts are content, indexed by search engines that can keep generating content far into the future.
2. Public Speaking – Any time you get up and give a good, informative presentation about the company you are being a great brand ambassador.
3. Twitter – A Brand Ambassador should both monitor twitter and participate on Twitter.  Just don’t spend all day doing it.
4. LinkedIn - A Brand Ambassador must have a professional profile posted on LinkedIn.
5. Word of Mouth – A good brand ambassador looks for opportunities to tell great stories and jump start word of mouth.
6. Social Bookmarks – A brand ambassador will take the time to use one or more social bookmarking sites to link to good articles in your corporate blog.
7. StumbleUpon – Brand Ambassadors that understand the importance of traffic will use stumbleupon to call attention to the company website, company blog and any positive news about the company.
8. Networking – A good brand ambassador gets the importance of having a strong network for them and for their company.  Brand Ambassadors build their network before they need it.
9. FaceBook – Brand Ambassadors look for opportunities to connect to people.  Facebook is one such opportunity.
10. Follow Up – Great Brand Ambassadors will follow up with people, either via email or phone, to keep the company fresh in the minds of their network.

Wrap these things up into one person, and you will get some good results.  Build a team of brand ambassadors and you will quickly own your space.  Brand Ambassadors can accomplish things that an advertising budget cannot.  Authentic conversations and authentic content.

1. Write clear, good headlines that either grab attention or might be exactly what someone searches on.
2. Repeat your keyword targets for the article 3 times.
3. Vary your keywords slightly or use synonyms.
4. Write for people first and search engines second.
5. Reread your post in the preview option.  It is easier to catch mistakes outside of the editor.
6. Use some formulas for better blog writing, like 10 tips to….
7. Keep a list of blog writing ideas so you can always have something to write about.
8. Don’t feel like you always need to write something completely new and brilliant.  Rewriting articles on the same topic but written in a fresh voice is fine.
9. A short blog post is better than no blog post.
10. Who is your target audience and why are they reading your blog – if they found your article via search, this could be your only chance to make an impression on them.  Take advantage of it.

A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public.

The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand.

What is the difference between a PR Agency and a Brand Ambassador?

A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well.

A Good Brand Ambassador

To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month.  A small business is best served by the owner being the brand ambassador.

The Employee Brand Ambassador

The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness.  This has become easier to do in the last few years with the rise of social media and employee blogs.

Employee blogging can significantly impact the visibility of the company.  We build the Employee Ambassador program to make it easy for employees blogs to be set up and monitored.  Each time and employee blogs, the blog post gets reviewed and then published to their own blog, as well as the proper conversion centers which are keyword specific blogs.

The development focus is simplicity.  A title and a couple of paragraphs is all you need to fill in to post your blog post.  And your corporate blog will rank higher in search with the blog search optimization that happens behind the scenes.

If you are interested in Employee Blogging, build a lead generation blog.  You can build a team of Brand Ambassadors that generate leads in no time.

For business blogging, we have simplified the entire thing.  You only have to write a title and a few paragraphs in your blog post, and the system does the rest.

So how powerful is the system?

We experiment constantly to tweak and optimize our process.  One niche product site we set up generated 3 sales worth approx $700 in the first three weeks.

While that may not seem big, it was something that will continue to get better and it was on a brand new domain name and for affiliate products.  Launching something new like that is not easy.

If it was on a sub-domain of your company and selling higher ticket items that you produce, the Blog ROI would be much greater.

I like to point this out because if you request a demo for our Corporate Blogging product and we get to the pricing issue, it really is not an issue.  The only thing you have to ask is if you are selling something that people want to buy.

The question is:  Does your corporation want to set up a business blog that gets a strong business ROI?  Or do you just want to leave your employees out there blogging privately, not knowing what they can say or not say, and hope for the best.

Using Employee Ambassador is your top way to enter social media.  It gives your employees a home.  It gives their effort a clear business ROI by focusing the side bar on custom acquisition.  And it also lets you monitor what your employees are saying in the blog.

If you are thinking about starting a corporate blog, start a blog with people that have been doing it for years and have it down to a science that produces measurable results.  You can request a demo here.

However, there are challenges to having your employees write a blog for the company.

Here are some things to think about as you craft your company blog strategy.

1. How much time can employees spend writing?  Only on their own time?
2. Which employees will be asked to write?
3. Who will approve the writing and post it?
4. What are your policies.  Minimum monthly posts?  Maximum?
5. What do you do if someone has frequent typos?
6. How do you keep your staff motivated?

Don’t let these issues stop you.  Simply make sure you plan for the issues when you are thinking about how to approach jump starting your staff to write your corporate blog.