1. Don’t think about what a blog should be.  Think about what you want your blog to achieve for your small business.
2. Blogs are just CMS websites (Content Management Systems) – don’t be intimidated.
3. There is no absolute right or wrong.  You can write a combination of short, long and medium blog posts.
4. Use images, but if you do not have time, just put up the text.
5. Post less more frequently, not a lot only occasionally.
6. Add Google Analytics right away so you can watch your progress.
7. Don’t clutter your business blog
8. Don’t drive people off of your business blog with too many external links
9. Don’t make people search all over your new business blog for your contact information.
10. Link to your business blog from outside resources to get it a better reputation.

Simple.

A Content Management System, such as a blog, can should be able to be optimized for small business to produce daily leads.  Don’t confuse your normal webpage, which is probably more of an online brochure.  You can use a content management system to produce more content faster – and a good content management system will automatically optimize the content for search engine optimization and for lead generation.

In that way, a blogging system such as Employee Ambassador helps you with your client acquisition and sales.

When you are comparing content management systems, here are some things you want to make sure they have.

1. Automated Search Engine Optimization, including mod rewrite for friendly and optimized urls.
2. Super easy publishing.
3. Grids of data – we use a matrix of virtual blogs to create a grid of information.  Each node in the grid targets one particular keyword target.
4. Platform History – Is your system built on a platform that can expand with the times?  Any custom system has the danger of falling behind on the technical front.  That is why we choose to build our customized platform on the Wordpress Engine.  If a new technology comes out, we can quickly adapt.

Lead Generation with a Content Management System is all about targeting, the offer you make to visitors, fresh content and the focus of the site.  With only these few variables, you can quickly get an idea of how the effort is doing for you and make adjustments.