10 Brand Ambassador Activities

What can a Brand Ambassador do to help create visibility for the brand?

1. Write Blog Posts – Blog ROI is great because blog posts are content, indexed by search engines that can keep generating content far into the future.
2. Public Speaking – Any time you get up and give a good, informative presentation about the company you are being a great brand ambassador.
3. Twitter – A Brand Ambassador should both monitor twitter and participate on Twitter.  Just don’t spend all day doing it.
4. LinkedIn - A Brand Ambassador must have a professional profile posted on LinkedIn.
5. Word of Mouth – A good brand ambassador looks for opportunities to tell great stories and jump start word of mouth.
6. Social Bookmarks – A brand ambassador will take the time to use one or more social bookmarking sites to link to good articles in your corporate blog.
7. StumbleUpon – Brand Ambassadors that understand the importance of traffic will use stumbleupon to call attention to the company website, company blog and any positive news about the company.
8. Networking – A good brand ambassador gets the importance of having a strong network for them and for their company.  Brand Ambassadors build their network before they need it.
9. FaceBook – Brand Ambassadors look for opportunities to connect to people.  Facebook is one such opportunity.
10. Follow Up – Great Brand Ambassadors will follow up with people, either via email or phone, to keep the company fresh in the minds of their network.

Wrap these things up into one person, and you will get some good results.  Build a team of brand ambassadors and you will quickly own your space.  Brand Ambassadors can accomplish things that an advertising budget cannot.  Authentic conversations and authentic content.

Can Employees Write Blogs?

Here at Employee Ambassador, we believe that your current staff is the best untapped resource when it comes to Internet Marketing.

However, there are challenges to having your employees write a blog for the company.

Here are some things to think about as you craft your company blog strategy.

1. How much time can employees spend writing?  Only on their own time?
2. Which employees will be asked to write?
3. Who will approve the writing and post it?
4. What are your policies.  Minimum monthly posts?  Maximum?
5. What do you do if someone has frequent typos?
6. How do you keep your staff motivated?

Don’t let these issues stop you.  Simply make sure you plan for the issues when you are thinking about how to approach jump starting your staff to write your corporate blog.

Employee Blogging

Creating a Blog is easy.  There are plenty of free blog opportunities all over the web and you do not need to know an ounce of technical knowledge to set them up.  You might be surprised that I believe they can be very effective.  They often have 80% or more of the power that Employee Ambassador brings to the table.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.