Instead of thinking about the blog software as a blog, you need to think of it as a simple solution for publishing articles and getting great search engine results.  Then using that visibility to make a clear call to action that will generate leads for the business.

Blog software for business purposes is actually simpler than traditional blogging software.  That is because a business blog should focus on clean and simple with a clear lead generation strategy.

Employee Blogging in your blog solution only enhances your results because it helps prospects get to know your staff and it helps you get found by providing more content that search engines will index and display.

Blog software is great for content management.  Your business blog will benefit from clean, simple and measurable.

Simple.

A Content Management System, such as a blog, can should be able to be optimized for small business to produce daily leads.  Don’t confuse your normal webpage, which is probably more of an online brochure.  You can use a content management system to produce more content faster – and a good content management system will automatically optimize the content for search engine optimization and for lead generation.

In that way, a blogging system such as Employee Ambassador helps you with your client acquisition and sales.

When you are comparing content management systems, here are some things you want to make sure they have.

1. Automated Search Engine Optimization, including mod rewrite for friendly and optimized urls.
2. Super easy publishing.
3. Grids of data – we use a matrix of virtual blogs to create a grid of information.  Each node in the grid targets one particular keyword target.
4. Platform History – Is your system built on a platform that can expand with the times?  Any custom system has the danger of falling behind on the technical front.  That is why we choose to build our customized platform on the Wordpress Engine.  If a new technology comes out, we can quickly adapt.

Lead Generation with a Content Management System is all about targeting, the offer you make to visitors, fresh content and the focus of the site.  With only these few variables, you can quickly get an idea of how the effort is doing for you and make adjustments.

But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

It is not magical, but once launched a business blog will start producing some level of traffic within a few days.  And if you write to the business blog regularly, you are going to see an increase of SEO results and traffic over time.

Employee Ambassador is one of your most affordable business seo strategies you can pursue because we know SEO, and we help you leverage your existing team to build steady, optimized content that does not clutter up your main website.  Instead, the new business blog resides in a location where it can draw in potential customers from the web and encourage them to take action.  Combining clear business goals with blogging SEO makes Employee Ambassador the top option for customer acquisition.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.