Blogging Mistakes

Here is a list of common business blogging mistakes people make.

1. They write their blog too general.  The more specific your blog is, the better it performs in search engines.
2. They only talk about their product.
3. They never talk about their product.
4. They junk up the blog with all kinds of things in the side bar instead of focusing on customer acquisition.
5. New Business Blogs should have realistic expectations.  Write every day for two months and then look at the numbers.  Not after 3 days.
6. Get inbound links.
7. Don’t overdo outbound links.
8. Don’t spend too much time on a blog post.  Short frequent posts are better than spending a month perfecting one blog post.

Small Business Blog

The purpose of blogging, especially for a small business blog, is to create either sales or leads.

Customer Acquisition is possible with a small business blog, but you have to be building a tool for customer acquisition, not a fun blog.  That means you set up your blog to focus on the fundamentals.

1. Your Blog Generates Search Engine Traffic
2. Your Business Blog has a clear purpose and call to action.
3. Your blog is updated regularly so it ranks higher and generates more traffic.
4. Your business blogging purpose is focused on customer acquisition, not having a blog because you heard it is cool.

A successful small business blog is primarily about knowing why you are blogging before you start blogging.

Working with Employee Ambassador can help with this because we only focus on business blogs and employee blog writing to generate qualified leads that want what you have to sell.