Business Blog Software

Business Blog Software is a critical part of building a lead generation engine.

Basically, you can use your business blog software to build an article publishing site that gets great search engine results and becomes a lead generation engine for your company.

If you want to know how to do it, you should go over and take the free lead generation course.

Business blogging is a great way to get your employees involved in building value for the company and contributing to a system that is proven to generate leads and grow companies.

Business Blogging Software

If you are looking for a business blog software solution, the better thing to do is understand what you want to accomplish with your business blog.

Finding the most bells and whistles in a business blogging software solution will probably only confuse the issue around your goal.

There are only a few Business Blogging goals worth considering.

1. Sales – Business Blogging Software in the hands of a good writer or group of writers can actually directly result in sales for some kinds of products.
2. Leads – Lead Generation with Blogs is very possible if you know how to customize blogging software to be a lead generation engine.
3. Relationships – If your goal is to create a better relationship between your business and your customers, business blogging is an important part.
4. SEO – Business Blogs enhance search engine results and generate more traffic to your main website.
5. Expertise – If you want to position your C level executives as industry experts, a business blog along with speaking and webinars is essential.

The hard thing here is you cannot just say yes.

Instead, you must pick one as your primary goal.  If you try to do all five business blogging goals, you will fail.

That does not mean that all these things cannot happen – but by focusing on one as the primary goal you are going to drastically change the Corporate Blogging Software you choose.

For example, building an expert blog is much more like building an typical blog.  You really do not need custom business blogging software to set up an expert blog.  However, if you want to generate sales, leads and get SEO results you need to work with someone that understands how these things happen and have a custom business blogging solution that meets your needs.  These people usually understand SEO, Affiliate Sales and Squeeze pages so that you can combine these strategies and get the business blogging results you want.  And it will usually get a great ROI over time.

Business Blogging or Twitter?

I really enjoy twitter and Business Blogging.  So if you are wondering which is better for you, this post is where you can start.

First, I am not going to leave you in suspense.  Both.

Why?  Twitter is fast.  Everyone should be using twitter and anyone serious about online leads and sales should also be blogging.

Twitter will help you get quick boosts of traffic.  Your business blog will help you get better SEO ranking.

This is kind of like asking if you Ford should advertise in magazines or on TV.  If you have the resources, both is the obvious answer.

You may not know it, but you can automate twitter to automatically update when you have a new blog post.  This puts Twitter on autopilot and helps you leverage your time to be effective in both mediums.

Blogging Mistakes

Here is a list of common business blogging mistakes people make.

1. They write their blog too general.  The more specific your blog is, the better it performs in search engines.
2. They only talk about their product.
3. They never talk about their product.
4. They junk up the blog with all kinds of things in the side bar instead of focusing on customer acquisition.
5. New Business Blogs should have realistic expectations.  Write every day for two months and then look at the numbers.  Not after 3 days.
6. Get inbound links.
7. Don’t overdo outbound links.
8. Don’t spend too much time on a blog post.  Short frequent posts are better than spending a month perfecting one blog post.

Make Money Blogging

What Employee Ambassador does is very similar to what niche bloggers have been doing for years.  Targeted blogging with the intent to make money.

For business blogging, we have simplified the entire thing.  You only have to write a title and a few paragraphs in your blog post, and the system does the rest.

So how powerful is the system?

We experiment constantly to tweak and optimize our process.  One niche product site we set up generated 3 sales worth approx $700 in the first three weeks.

While that may not seem big, it was something that will continue to get better and it was on a brand new domain name and for affiliate products.  Launching something new like that is not easy.

If it was on a sub-domain of your company and selling higher ticket items that you produce, the Blog ROI would be much greater.

I like to point this out because if you request a demo for our Corporate Blogging product and we get to the pricing issue, it really is not an issue.  The only thing you have to ask is if you are selling something that people want to buy.

Twitter, FaceBook, Free Blogs and Google Adwords

I just got an email offer from a marketer to download their report about everything from Twitter to Google.

If there is one thing I have learned over the years, it is that most business owners want less, not more.

Do business owners really want a list of 1,000 place you can go to set up accounts and maybe generate an occasional website visitor?

Or would a business owner want one strategy, such as our business blogging strategy, that is measurable, produces sales and leads and is easy to maintain because it shares the responsibility and optimizes automatically?

I think the choice is obvious.

Twitter, FaceBook, Free Blogs and Google are great.  But start with one focused strategy that has clear goals and grow from it.  Don’t start with a lot of stuff and then wonder why nothing big ever happens.

Social Media Marketing

How does a blog, especially a business blog like Employee Ambassador, help your Social Media Marketing?

1. Blogs are the home base that your social media marketing efforts point back to.  And a business blog set up as an Employee Brand Embassador blog is going to convert more of your effort into sales leads.
2. Blogs are where your thoughts begin.  You can automate twitter, automate facebook, automate tumblr and automate many other things when you have good content being produced in a blog that has an rss feed.
3. Search Engine Results – Blogs are far better at getting high search engine ranking and converting those organic visitors to prospects.
4. Your Business Blog is the focus of the links from other social media outlets.  This linking improves the blog ranking.
5. Your business blogging is where people that really want to get to know you beyond the social media profile can read about you and what you know about your industry.

Blogs are the hub of your social media marketing.

Employee as Brand Ambassador

Your brand ambassador program must include at least some employees.  Employee Ambassador Programs create more brand ambassadors and have a lower cost.

While it is popular to think a Brand Ambassadors as flying around the country speaking and talking about the brand, it is certainly not the norm.  Being a good brand ambassador just takes a willingness on the part of the employee to support the brand and business.

That is why the Employee Ambassador program focuses on a very narrow goal.  By enpowering brand ambassadors to blog in a blog matrix that targets search engine results, you can get more from your existing workforce, produce more steady leads and sales and build a resource that will benefit you for the long term.

Here are some reasons you want an employee as brand ambassador:

1. The employee ambassador know what makes the company great.
2. The employee brand ambassador knows that it effects his or her job.
3. The business brand ambassador hears stories of how the company helps the customers and can repeat these.
4. The business can run contests for best brand ambassador, and they are not only getting better marketing results, but also boosting morale.
5. An Employee as a Brand Ambassador works for you.  So they do not say yes then forget about the business.  They are there every day and will stay more top of mind about it.
6. Using the Employee Ambassador system actually helps you build content that will be producing results for the business even after the employee brand ambassador has left the organization.

These are just some of the great business blogging outcomes if you integrate employees as brand ambassadors.

Blog Post Ideas

Blog post ideas come much quicker after you have been blogging for a while.  A blog usually has a certain feel to it on length and the business blogging goals.  Once you have gotten into the habit of blog writing, you will see a pattern emerge.

For example, here are some blog post ideas where you can just fill in the blanks.

1. The 7 best ____________ on the web.
2. How I did___________.
3. _________ Review
4. 8.5 Reasons to do _________.
5. Top Industry News
6. Did you know that ________________.
7. 100 websites where you can find out about ____________.
8. Top software to manage __________________.
9. Interview with ___________.

You get the idea.  As I mentioned, the more you do the more comfortable you will get with blog writing strategies.

Keep in mind, if you are blogging for SEO results more than for creating a regular audience, it does not matter if you write about the same topic (but complete rewrite of content) frequently.  For example, we frequently write on these blogs about business blogging, and I do not worry about someone reading the same articles twice because it is not set up to be read every day anyway.

Measuring Blog ROI

Blogging ROI can be measured in many ways.

Many individuals that blog measure the blogging ROI by looking at the opportunities the blog brings them.

They may receive speaking opportunities, chances to co-author books, interviews, invitations to events, write books themselves, have their work published elsewhere and many other things.  For individuals, this is very gratifying.

However, when a business decides to blog it cannot expect the same kind of return.  Maybe if it is just the CEO blog, but not if it is a group blogging activity.

The good news is that group business blogging is a fantastic internet marketing strategy for any business.  That is because blogs can produce great, targeted customers and leads.  Blogging SEO is the best way to help people find you and if you structure your blog with conversion in mind, your blog will have a great roi that can be meausred, because it generated concrete sales leads.

A good, optimized blog crm will produce great results, and each individual employee in your organization will not have to write a lot, but as a group they will be doing a great job.