Content Management for Lead Generation

How does a Conent Management System effect your customer acquisition?

Simple.

A Content Management System, such as a blog, can should be able to be optimized for small business to produce daily leads.  Don’t confuse your normal webpage, which is probably more of an online brochure.  You can use a content management system to produce more content faster – and a good content management system will automatically optimize the content for search engine optimization and for lead generation.

In that way, a blogging system such as Employee Ambassador helps you with your client acquisition and sales.

When you are comparing content management systems, here are some things you want to make sure they have.

1. Automated Search Engine Optimization, including mod rewrite for friendly and optimized urls.
2. Super easy publishing.
3. Grids of data – we use a matrix of virtual blogs to create a grid of information.  Each node in the grid targets one particular keyword target.
4. Platform History – Is your system built on a platform that can expand with the times?  Any custom system has the danger of falling behind on the technical front.  That is why we choose to build our customized platform on the Wordpress Engine.  If a new technology comes out, we can quickly adapt.

Lead Generation with a Content Management System is all about targeting, the offer you make to visitors, fresh content and the focus of the site.  With only these few variables, you can quickly get an idea of how the effort is doing for you and make adjustments.

How to Start a Restaurant Blog

If you want to start a small business blog for your Restaurant, what kinds of things do you need to consider?

#1 Local Search

You are going to want to chose local search engine keywords that will be searched on by your target audience.  If you are in an area that tourists visit frequently, you may have to change the strategy a bit.  Also, consider things like downtown Chicago (as in Italian Restaurant Downtown Chicago)

#2 Converting Visitors

Your Restaurant blog must have a clear blog ROI which means putting people in chairs.  How you do this depends on the kind of restaurant you run.  Fine dining may ask people to call for reservations, while a diner may offer a sign up for online coupons.

#3 What to Write About?

The blogging search optimization strategy requires that you write regularly.  So what should you write about?

• Recipes
• Wine and Beer
• Local Events in the area
• Specials and cooking secrets
• Cultural aspect of food

Your restaurant blog can be really interesting.  It will depend on what your customers are looking for.

Brand Ambassador Jobs

It should come as no surprise that we believe every employee should be a Brand Ambassador.

But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

Social Media Marketing

How does a blog, especially a business blog like Employee Ambassador, help your Social Media Marketing?

1. Blogs are the home base that your social media marketing efforts point back to.  And a business blog set up as an Employee Brand Embassador blog is going to convert more of your effort into sales leads.
2. Blogs are where your thoughts begin.  You can automate twitter, automate facebook, automate tumblr and automate many other things when you have good content being produced in a blog that has an rss feed.
3. Search Engine Results – Blogs are far better at getting high search engine ranking and converting those organic visitors to prospects.
4. Your Business Blog is the focus of the links from other social media outlets.  This linking improves the blog ranking.
5. Your business blogging is where people that really want to get to know you beyond the social media profile can read about you and what you know about your industry.

Blogs are the hub of your social media marketing.

Click Fraud

A blogging strategy like Employee Ambassador is very valuable because it is a flat fee and creates organic search engine listings and traffic.

Is it easier to do Google Adwords or a similar strategy?  Sure.

But not if you want to do it right and within a reasonable budget.

See this article on Click Fraud.

I had one client report to me that his online advertising produced mostly job applicant (he was not hiring) and people with business opportunities.

Factor together Click Fraud and the difficulty of targeting your audience, and do you really want to pay per click?

The truth is, it can work but it takes a lot of work to research keywords, manage your adword campaign and build different landing pages for each keyword (that is what the experts recommend as maximizing your customer acquisition.)

Wow.  That makes a blogging strategy like Employee Ambassador, where you just have to post your thoughts a few times a month seem really much easier and cheaper.  Plus, organic search engine listings will get more clicks and have higher credibility.

MLM Marketing with Blogs

Blogging is a very effective way to do customer acquisition for an MLM.

The key is to write regularly and have as few of options as possible to click around on.

Instead, write regularly and have a free ebook on how to sell your MLM product – or how to grow your team, etc.

That generates leads, which then go into an auto responder series talking about the importance of joining the best team, your team.

And if you keep writing and you target the search engines with your best keywords, you will find that you are the authority on the product and people want to join a team that is obviously (according to Google) the best.

A new client pointed out to me also that a team could pool the cost of one Employee Ambassador blog and all contribute to it.  Each one could put their own links in their profile and in their articles, and as a group they would build an authority site that really gets great search results.

Good idea and makes perfect sense to me.

Employee as Brand Ambassador

Your brand ambassador program must include at least some employees.  Employee Ambassador Programs create more brand ambassadors and have a lower cost.

While it is popular to think a Brand Ambassadors as flying around the country speaking and talking about the brand, it is certainly not the norm.  Being a good brand ambassador just takes a willingness on the part of the employee to support the brand and business.

That is why the Employee Ambassador program focuses on a very narrow goal.  By enpowering brand ambassadors to blog in a blog matrix that targets search engine results, you can get more from your existing workforce, produce more steady leads and sales and build a resource that will benefit you for the long term.

Here are some reasons you want an employee as brand ambassador:

1. The employee ambassador know what makes the company great.
2. The employee brand ambassador knows that it effects his or her job.
3. The business brand ambassador hears stories of how the company helps the customers and can repeat these.
4. The business can run contests for best brand ambassador, and they are not only getting better marketing results, but also boosting morale.
5. An Employee as a Brand Ambassador works for you.  So they do not say yes then forget about the business.  They are there every day and will stay more top of mind about it.
6. Using the Employee Ambassador system actually helps you build content that will be producing results for the business even after the employee brand ambassador has left the organization.

These are just some of the great business blogging outcomes if you integrate employees as brand ambassadors.

Don’t Start a General Marketing Blog

Blog Post Ideas

Blog post ideas come much quicker after you have been blogging for a while.  A blog usually has a certain feel to it on length and the business blogging goals.  Once you have gotten into the habit of blog writing, you will see a pattern emerge.

For example, here are some blog post ideas where you can just fill in the blanks.

1. The 7 best ____________ on the web.
2. How I did___________.
3. _________ Review
4. 8.5 Reasons to do _________.
5. Top Industry News
6. Did you know that ________________.
7. 100 websites where you can find out about ____________.
8. Top software to manage __________________.
9. Interview with ___________.

You get the idea.  As I mentioned, the more you do the more comfortable you will get with blog writing strategies.

Keep in mind, if you are blogging for SEO results more than for creating a regular audience, it does not matter if you write about the same topic (but complete rewrite of content) frequently.  For example, we frequently write on these blogs about business blogging, and I do not worry about someone reading the same articles twice because it is not set up to be read every day anyway.

Affordable Business SEO

Blogging is one of the most Affordable Business SEO Strategies you can do.

It is not magical, but once launched a business blog will start producing some level of traffic within a few days.  And if you write to the business blog regularly, you are going to see an increase of SEO results and traffic over time.

Employee Ambassador is one of your most affordable business seo strategies you can pursue because we know SEO, and we help you leverage your existing team to build steady, optimized content that does not clutter up your main website.  Instead, the new business blog resides in a location where it can draw in potential customers from the web and encourage them to take action.  Combining clear business goals with blogging SEO makes Employee Ambassador the top option for customer acquisition.