What’s Your Blogging ROI?

Your Blogging ROI (Return on Investment) depends on several factors.

1:  What are your Blog Goals?

First, you cannot measure a blogging ROI unless you have clear blog goals and place a dollar value on the goals.  Then you have to track the leads or sales clearly to know how much revenue your blog is generating.  If you are using your blog for customer acquisition, what is the lifetime value of the customer?

2: What is your Blog cost in time and money?

Even a professional blog system like Employee Ambassador is reletively low cost on a month to month basis.  But you have to factor in your time as well.  What is the cost of your employees and you blogging?  If you are using the blog writing as something to do in down time, do not place the same rate on the time as you would on billable time.  That is only valid if you have the billable work to do.

Obviously, your blogging ROI depends on what you are selling and the time you are putting into it.  It is definitely worth monitoring and it nearly always gets better over time if you keep working at it.

The Right Traffic

I love metrics and reports.  I look at my website traffic reports much too often.

However, it is your Blogging ROI – not your blog traffic, that is the real metric that matters.

Would you rather have an average 500 visitors per day that have a .05% change of buying from you or a targeted 50 visitors per day that have a 5% chance of buying from you?

And what if you work on your conversion and increase it?  It is far easier to improve your conversion if you know exactly what your visitors are there looking for.

Measuring Blog ROI

Blogging ROI can be measured in many ways.

Many individuals that blog measure the blogging ROI by looking at the opportunities the blog brings them.

They may receive speaking opportunities, chances to co-author books, interviews, invitations to events, write books themselves, have their work published elsewhere and many other things.  For individuals, this is very gratifying.

However, when a business decides to blog it cannot expect the same kind of return.  Maybe if it is just the CEO blog, but not if it is a group blogging activity.

The good news is that group business blogging is a fantastic internet marketing strategy for any business.  That is because blogs can produce great, targeted customers and leads.  Blogging SEO is the best way to help people find you and if you structure your blog with conversion in mind, your blog will have a great roi that can be meausred, because it generated concrete sales leads.

A good, optimized blog crm will produce great results, and each individual employee in your organization will not have to write a lot, but as a group they will be doing a great job.