Instead of discussing blogs and relationships, which is the usual way a blog speech goes, he talks about the real blog secrets.  The blog secrets are that they can be optimized for seo and get great, targeted traffic that can be converted into real sales leads.  Blog ROI is high – but only if you know the blog secrets.

Ron is a Social Media Speaker that has spent years teaching employees and companies about how to use social media tools to drive real business results.  Blogs are a key component of this strategy, but it also includes the typical social media sites which can help pump more visitors into the top of the sales funnel.

1. Write Blog Posts – Blog ROI is great because blog posts are content, indexed by search engines that can keep generating content far into the future.
2. Public Speaking – Any time you get up and give a good, informative presentation about the company you are being a great brand ambassador.
3. Twitter – A Brand Ambassador should both monitor twitter and participate on Twitter.  Just don’t spend all day doing it.
4. LinkedIn - A Brand Ambassador must have a professional profile posted on LinkedIn.
5. Word of Mouth – A good brand ambassador looks for opportunities to tell great stories and jump start word of mouth.
6. Social Bookmarks – A brand ambassador will take the time to use one or more social bookmarking sites to link to good articles in your corporate blog.
7. StumbleUpon – Brand Ambassadors that understand the importance of traffic will use stumbleupon to call attention to the company website, company blog and any positive news about the company.
8. Networking – A good brand ambassador gets the importance of having a strong network for them and for their company.  Brand Ambassadors build their network before they need it.
9. FaceBook – Brand Ambassadors look for opportunities to connect to people.  Facebook is one such opportunity.
10. Follow Up – Great Brand Ambassadors will follow up with people, either via email or phone, to keep the company fresh in the minds of their network.

Wrap these things up into one person, and you will get some good results.  Build a team of brand ambassadors and you will quickly own your space.  Brand Ambassadors can accomplish things that an advertising budget cannot.  Authentic conversations and authentic content.

For business blogging, we have simplified the entire thing.  You only have to write a title and a few paragraphs in your blog post, and the system does the rest.

So how powerful is the system?

We experiment constantly to tweak and optimize our process.  One niche product site we set up generated 3 sales worth approx $700 in the first three weeks.

While that may not seem big, it was something that will continue to get better and it was on a brand new domain name and for affiliate products.  Launching something new like that is not easy.

If it was on a sub-domain of your company and selling higher ticket items that you produce, the Blog ROI would be much greater.

I like to point this out because if you request a demo for our Corporate Blogging product and we get to the pricing issue, it really is not an issue.  The only thing you have to ask is if you are selling something that people want to buy.

That means documenting the things you are doing well, writing up great reports that highlight your success and lastly it is great if you have an independent system that will clearly show how at least part of your efforts are paying off in unbiased metrics.

Welcome to  Employee Brand Ambassador

Our company helps you utilize a blog matrix to target people with particular interests on the  web and turn them into leads.  And it all happens via quick articles written by key employees, brand ambassadors and anyone else you invite.  The reports you get back show your progress on targeted search engine ranking and traffic.

Why is this important to your Brand Ambassador Job?

1. If a company cannot point to numbers that say it is working, they could cut the ambassador job at some point.
2. Your own sanity – Sometime chatting all day on twitter seems like a waste to time – and a lot of it probably is.  Do something that has clear goals and measurable results so you can improve the position.
3. Success – When you show numbers that say things are going up and getting a blog ROI, you are going to be a hero and make your boss look like a hero.
4. Low Risk – High Reward Social Media Strategy – Reasonable pricing for Employee Ambassador makes it easy to get in with minimal risk, and with a simple month to month commitment, you are free to cancel any time.  If it does not work, you should cancel it.

Brand Ambassador Jobs are easy and fun to do if you love the brand.  But they are hard to measure and attach dollars to.  Find a way to do it, or any downturn in the company could result in the end of the Brand Ambassador.

#1 Local Search

You are going to want to chose local search engine keywords that will be searched on by your target audience.  If you are in an area that tourists visit frequently, you may have to change the strategy a bit.  Also, consider things like downtown Chicago (as in Italian Restaurant Downtown Chicago)

#2 Converting Visitors

Your Restaurant blog must have a clear blog ROI which means putting people in chairs.  How you do this depends on the kind of restaurant you run.  Fine dining may ask people to call for reservations, while a diner may offer a sign up for online coupons.

#3 What to Write About?

The blogging search optimization strategy requires that you write regularly.  So what should you write about?

• Recipes
• Wine and Beer
• Local Events in the area
• Specials and cooking secrets
• Cultural aspect of food

Your restaurant blog can be really interesting.  It will depend on what your customers are looking for.

But what if you work for a business that does not have brand ambassador jobs available?

Well, going out and looking for a Brand Ambassador Job is possible, but that is not necessarily something that many businesses realize they need.  Plus, they may have Brand Ambassador jobs but call them something else, like public relations, social media marketing expert or blog writer.

One option you have is to create Brand Ambassador Jobs where you work.  For example, you could recommend to your boss that you start doing more lead generation on the web, and you are willing to head up the Internet Marketing effort.

Then, make sure you put together a super clear set of goals and a measurable strategy.  You are never going to become a full time Brand Ambassador unless you can show clear social media and blog ROI.

The way to do this is to recommend a tool like Employee Ambassador, which helps you create the clear return on investment blogging strategy and automates blogging for search optimization.

Then you really just need to be doing Employee Blogging and link development.

While this may start out a side project, with some success you very well could develop Brand Ambassador Jobs within your organization and become a valuable web client acquisition specialist.

But we know how important our 20% is.  It is the 20% that focuses on Client Acquisition and Blog SEO.  (Employee Blogging Demo)

But even those free blogs do well getting search traffic if you write regularly.  Writing really is the key to blog success.

So, if it is easy to set up a free blog and it is easy to get them to rank well, let me ask you a question.

Do you really want your employees blogging out in public on free blogs because you did not give them the opportunity to set up a company blog?

Think about it.  What happens when they leave?  What happens if their blog ranks on the first page of Google for your corporate search term?  What happens if your Employee Ambassador leaves on bad terms?

One high-ranking Google listing for the right keyword can add huge numbers to your bottom line.

And a free, negative blog from someone that knows what is going on inside your organization can make every person searching for information about you to have doubts before they ever get to know your organization or visit your website.

Employee Blogging is a fantastic opportunity to build content, put a personal face on your company and get much better search engine visibility and web traffic.  Just be sure to create controlled – positive employee blogs that have real Blog ROI goals and plan for the day when your employees leave the company.

Many individuals that blog measure the blogging ROI by looking at the opportunities the blog brings them.

They may receive speaking opportunities, chances to co-author books, interviews, invitations to events, write books themselves, have their work published elsewhere and many other things.  For individuals, this is very gratifying.

However, when a business decides to blog it cannot expect the same kind of return.  Maybe if it is just the CEO blog, but not if it is a group blogging activity.

The good news is that group business blogging is a fantastic internet marketing strategy for any business.  That is because blogs can produce great, targeted customers and leads.  Blogging SEO is the best way to help people find you and if you structure your blog with conversion in mind, your blog will have a great roi that can be meausred, because it generated concrete sales leads.

A good, optimized blog crm will produce great results, and each individual employee in your organization will not have to write a lot, but as a group they will be doing a great job.