Business Blog Software

Business Blog Software is a critical part of building a lead generation engine.

Basically, you can use your business blog software to build an article publishing site that gets great search engine results and becomes a lead generation engine for your company.

If you want to know how to do it, you should go over and take the free lead generation course.

Business blogging is a great way to get your employees involved in building value for the company and contributing to a system that is proven to generate leads and grow companies.

Lead Generation with Brand Ambassadors

Brand Ambassadors are a hot topic.  However, where businesses fail with brand ambassadors is much the same reason people fail to generate leads from a website.  Planning.

To generate leads with brand ambassadors, you need to plan out your sales funnel.  Sure, many people that the brand ambassador comes into contact with will not be a valid lead, but some will.  Plan for those that are.

Ask yourself these questions.

1. Where does our company want the brand ambassador to push people?
2. How can we capture more leads from our brand ambassadors?
3. How can we leverage more information created by brand ambassadors to create Inbound Marketing Leads?
4. What can the brand ambassador give away to make people take action?
5. How is the brand ambassador going to build lists where he or she has influence?

I suggest you assume that your brand ambassadors will create some interest – and you map out exactly how that interest gets funneled back to the company.  Brand Ambassador’s can create leads, but not if they do not know what to do with people that do express interest.

Employee Ambassador and Buzzoodle

Employee Ambassador is designed to help groups of employees blog and then optimize that blog posts into lead conversion engines.

Within a short while of launching Employee Ambassador, it became obvious to us that the Employee Ambassador branding was focused on the wrong thing.  Online Lead Generation with Blogs is more important than the issue around who writes.

Now we have refocused our branding and product.  Buzzoodle has become the online lead generation with blogs solution that people are looking for.

We are still very passionate about working with clients that want to use employees as Brand Ambassadors, and this software is still excellent for achieving that.  We also intend to continue these blogs and topics, but if you buy our online lead generation product you will be working with Buzzoodle directly.

Business Blog Content Management

Blog Software makes an excellent content management solution for businesses that want to do client acquisition with business blogs.

Instead of thinking about the blog software as a blog, you need to think of it as a simple solution for publishing articles and getting great search engine results.  Then using that visibility to make a clear call to action that will generate leads for the business.

Blog software for business purposes is actually simpler than traditional blogging software.  That is because a business blog should focus on clean and simple with a clear lead generation strategy.

Employee Blogging in your blog solution only enhances your results because it helps prospects get to know your staff and it helps you get found by providing more content that search engines will index and display.

Blog software is great for content management.  Your business blog will benefit from clean, simple and measurable.

Why Employees Blog?

Your employees may be blogging right now.  Why do Employees Blog?

First, blogging is enjoyable to people once they get into the habit.  It gives them a voice to the world and is an outlet for their frustration, enthusiasm and opinions.  If your employees are blogging on their own, maybe even using a fake name so they do not get into any trouble, then you could have a real problem on your hands.

If you have Employee Blogging in  a controlled environment, then you are going to have employees that feel energized and listed to – and more appreciative of their job.  And you will have control over what is actually released to the public.

Of course, the Employee Ambassadors solution does not prevent an employee from setting up a free blog someplace, but it does help them feel better about the company they work for and makes them more skilled at producing beneficial content.

Blogging Mistake

Probably the biggest blogging mistake I see is the fact that people focus on setting up a blog and doing blogging the way that they think a blog is supposed to be done.

Usually, someone sets up a blog, spends years trying to develop an audience and then when they have moderate traffic, they start thinking about how to momitize it.

Instead, if you start with a clear product – whether you are selling it directly or generating leads – you can focus all your energy at pull marketing and attract the right kind of people that want to take action and purchase your product or service.

This is a big deal.  Instead of struggling with what new thing to write about, you forget the idea of a regular audience and you write for your target in an effort to help them find you.  This is the fastest way blogs make money.

Employee Blogging

How an employer reacts to employee blogging can have a huge effect on future business.

For example, an employer could react in a negative way and discourage employee blogs.  This would hurt the long term visibility of the company.

Or an employer might simply not care about employee blogging.  This will make the company more visible, but has big risks to the employer because it is more difficult to monitor what employees are blogging about and the employer has no way to modify this content.

The third option is to use a group blogging tool like Employee Ambassador and encourage employee blogging in a controlled environment that has a clear business outcome.