Ambassador Programs

Ambassador Programs are programs that encourage people to discuss, write about and link to your brand actively.  Your brand ambassador program will get better results with more people, clear goals and a combination of quick and more involved activities.

What should ambassador programs contain?

• Document detailing goals.
• Instructions on what to do if you find negative comments.
• Examples of great brand ambassador activities.
• Documented great stories to repeat.
• Contests and recognition for people that are making a difference.
• Tools that make promotion easy, such as a employee brand ambassador blog.

Brand Ambassador Programs are a great way to get more out of your employees, customers and the part of the public that is passionate about your product.